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Andy Waligowski

Institutional Advancement
March 25, 2011

Advertising an Ask? Yes, I’m Serious.
March 18, 2011

Bracketology and Campaign Trees

The idea of a campaign tree is to effectively plan, analyze, monitor, and adjust your tactics. An effective campaign tree aligns with gift entry and donations. As we become more sophisticated with the areas in which we communicate and engage, costs can quickly spiral and tracking the response to an appeal back to the campaign prepares your office for increased opportunity.
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March 11, 2011

Information Overload or No Load?

So why the hullabaloo around having data on one screen? We’ll never get there and certainly not with the myriad of prospect screenings, research, and social media we want to track and see in a single a view.  (more)
March 04, 2011

Data Enhancement and Hygiene for Advancement

Capturing the data is one thing; maintaining is another. Data integrity is essential to your database and if you use a campus-wide ERP most can be handled internally. If you choose to have a separate database for advancement, data integrity and a single version of the truth is often at a higher cost in terms of staff time for duplicate entry and the passing back and forth of files.
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February 25, 2011

Can or Will You Raise More in 2011?

Because if 2011 is to be a better year than last; you need to attract new donors and find the means to raise dollars for your academic colleagues. Those same colleagues also need to funnel information to you on what alumni have achieved so you can build a stronger relationship with them.
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