Tweeting with Prospective Students Enhances Communications and Enriches Information for Admissions Professionals
DALLAS--(BUSINESS WIRE)--Datatel® announced at the 2009 AACRAO SEM Conference today that its higher education recruiting tool, Datatel Recruiter™, improves productivity in the higher education admissions office by providing advanced mobile and social networking capabilities.
Datatel Recruiter, the latest addition to Datatel’s Enterprise CRM solution, now tracks pre-defined search terms in Twitter®, discovering conversations about the institution and enabling admissions professionals to engage students in active discussions. Datatel Recruiter captures Twitter feeds, enriching prospect student information and giving admissions professionals a 360-degree view of interactions with prospects.
The “tweets” are automatically analyzed for effectiveness and reach of the conversation. The data can also be applied to the student’s probability/desirability metric. If the student’s information is not yet in Datatel Recruiter, the foundation of a new potential prospect file is built. Admissions professionals can tweet a response directly from Datatel Recruiter, further engaging students in the admissions process.
Admissions professionals can access Datatel Recruiter’s vast capabilities and information from any Web-enabled device – anywhere and at any time. Datatel Recruiter’s mobile capability enables admissions professionals to conduct important tasks on the road, including:
- Updating or creating campaigns on the fly
- Qualifying or assigning prospects
- Analyzing responses and campaign ROI with rich offline reporting
- Sending emails through Microsoft Outlook®
Datatel Recruiter provides admissions professionals with the CRM tools they need to recruit the right students for their institutions and meet their enrollment goals. For more information on Datatel Recruiter, please visit www.datatel.com/crm.
About Datatel, Inc.
Datatel is the industry’s most experienced provider of technology products, services, and insight to higher education. Colleges, universities, and technical schools across North America partner with Datatel to construct Strategic Academic Enterprises dedicated to achieving student success. The company has focused exclusively on higher education since 1979, and its technology is used by nearly 800 institutions serving more than five million students. For more information, visit www.datatel.com.
©2009 Datatel, Inc. All rights reserved. Datatel is a registered trademark of Datatel, Inc. All other names, products, and services mentioned are the trademarks or registered trademarks of their respective owners.
